Le Foundations banks are "An immense Italian asset". To say it is an animation video, edited by acres with the collaboration of Pubblicità Progresso, which tries to tell and illustrate the role of Foundations in today's reality. The video, which lasts just fifty seconds, is online starting in September, on the occasion of the launch of the fourth European Foundation Day, which will be celebrated throughout Italy on Saturday 1st October.
The presence of the foundations on the Italian territory is traced by the pencil of Michel Fuzellier – former president of Asifa Italia (Association Internationale du Film d'Animation) and in 2016 Cartoons on the Bay Lifetime Achievement Award. According to the president of Acri Giuseppe Guzzetti, the video above all evokes the ability of these entities to "become social activators, mobilizing and interconnecting public and private commitment networks, to achieve common objectives of social interest".
“Foundations of banking origin support those who do good and encourage the germination of good. They support volunteering and all entities, organizations and networks capable of collaborating and creating good and beautiful things together for the territories and for the country” reads the video, which goes on to go into detail: “projects in the educational, social, cultural, environmental and research. Initiatives that add quality to the life of each of us. And donations since 2000 have been 20 billion euros".
The communication campaign also proposes an online map linked to the video – navigable and zoomable on the single region, shareable on social networks and also accessible on smartphones and tablets – which includes a selection of the most representative projects of the Foundations, each identified by a geolocation placed in the area where the project was carried out.
