A week of free digital assets dedicated to visitors of all ages. This is the latest proposal in chronological order of the Pirelli Foundation which, starting from Monday 22 June, offers the public - children and adults - various virtual experiences, to discover a great heritage of ideas, art, science "with a capital P".
"At breakfast with the inventors” is the event created by the Pirelli Foundation for children between the ages of 6 and 8 who will be able to learn about the stories of great inventors and find out how a revolutionary idea is born. From the evolution of the wheel to bicycles, from foam rubber to photography: through games, stories and creative activities, children will learn to deal critically with the objects around them, trying to become inventors for a day.
"Innovation between art and science”, on the other hand, is a virtual tour of the Foundation during which the contents of drawers and cabinets of the Historical Archive will be revealed: art prints and advertisements from the early twentieth century to the present day, tires that have won incredible races, toys designed by Bruno Munari and much more.
It will be possible to live a real immersive experience in the spaces of the Foundation and inside the exhibition "Advertising with a capital P”, to discover the many innovations of Pirelli also in the evolution of the languages of visual communication.
