Spaghetti with meat sauce or soy spaghetti? It's a nice derby, unthinkable until a few months ago, but which has become topical ever since the Chinese they found out Fico, the world's largest food park set up a year ago on the outskirts of Bologna da Eataly World. In turn, Fico – who celebrates his first birthday on November 15 – is planning to export your model to China. He talks about it Tiziana Primoris, the CEO of Fico Eataly World, in an exclusive interview with First&Food, the portal of Italian food and agro-food excellence made in Italy launched last week by FIRSTonline.
In a year Fico received 3 million and 300 thousand visitors "with the aim of reaching 4-4,5 million, a break-even point, over three years" comments Primori with satisfaction, who explains how and why the Chinese are in first place among foreign visitors, followed by by the French, Russians and Germans.
“With Fico we have made food consumers more aware and refined because we produce values before food” claims the CEO of the Bologna agro-food park.
If you want to know more, read the entire interview on First&Food
