Fiat on the launch pad in view of the landing on Wall Street, set for October 13th. The Lingotto plays the card of the new advertising campaign for the first Jeep produced outside the USA, in the Italian factory in Melfi; a film among the longest produced so far, all centered on the idea of the story, of the emotions underlined by the voice of the young rapper Victor Chissano.
The new commercial is on air and will serve to prepare the ground, in the wake of a very significant sales success for Jeep: in the first eight months of 2014 + 44,7% compared to the same period of 2013.
The new Jeep Renegade is the first car from Fiat Chrysler Automobiles (FCA) which marks the brand's entry into the small SUV segment.
