Two new 100% Italian products, the "Big Storico" and "il Nazionale", two top-of-the-range cooked hams designed to meet market demands by focusing on the highest quality and craftsmanship, together with transparency on origin, starting from the raw material , have been chosen by Ferrarini to launch the “Sapori d'Italia” campaign. The initiative intends to enhance the Italian food culture and retail sales and aims to strengthen the company's link with the territory.
The first Italian brand to produce cooked ham without added polyphosphates, Ferrarini, a historic brand founded in 1956 by Lauro Ferrarini, is now one of the most important European companies in the agri-food sector and offers all over the world, in addition to its cooked ham, the symbolic products of Made in Italy: from Parma ham to the various delicatessen specialties, accompanied by the products of the Ferrarini farm, from which the entrepreneurial activity started, such as Parmigiano Reggiano Dop, wines and balsamic vinegar of Modena and Traditional DOP.
"We want to turn the spotlight on Italy's eight thousand municipalities and shops, which have always been the strong point of Ferrarini's commercial policy which has direct distribution throughout the country", says Lisa Ferrarini, president of the company. Also for this reason we have chosen to launch "Flavors of Italy" a campaign made up of both communication activities and events that will lead us to travel throughout the Italian territory to discover its places, products, cuisine and shops, the beating heart of every city, every country. And we will do it by involving our customers in each area and their loyal consumers. It is no coincidence that we chose to start from Abruzzo, a land proudly a symbol of our country which has demonstrated, with disastrous events such as the earthquake, how much people care about their territories and how important retail outlets are".
The "Big historical" is a cooked ham, made "as it once was", for a consumer who is increasingly attentive to quality and linked to the trusted shop near the house. Made with a highly artisanal process and with strictly selected national raw material, with guaranteed traceability (from heavy Italian pigs), this ham is distinguished by being tied by hand and cooked out of the mould. The vintage image of the label is a tribute to the history of the brand.
"Il Nazionale" is also a high quality ham, made with Italian meats, monitoring all stages of the supply chain, for a product guaranteed from origin to table.
Strengthened by its capillarity on the Italian territory, “Ferrarini - continues the president - is a solid brand, appreciated and in demand by the market. We are historically linked to the world of traditional retail, in which we want to increasingly consolidate our presence, enhancing the trusted 'shop' where the human relationship wins and the butcher calls the customer by name”.
“Support for the local economy – continues Lisa Ferrarini – is fundamental for us and we believe that traditional retail can coexist with large-scale retail trade”. For the entrepreneur, “Italian neighborhood shops continue to represent the history of this country and the excellence of Made in Italy. There the human relationship wins and the consumer relies on the delicatessen, who stands out for his selected offer of high quality and gourmet products. This is the force that has allowed many food retail stores to create a market niche that is increasingly appreciated by the consumer”.
