Far from the crisis: Ferrari, in contrast with the automotive market (especially the Italian one), saw car sales grow by 4% (1.800 units) in the first four months of the year, an 8% increase in revenues, 42% of trading profit and 36% of net profit. Maranello has also communicated that it will continue to invest, also in personnel: “Ferrari will hire 250 people by the end of the year with a 20% increase over the current workforce. This is good news and a good omen for the country”, announced today the president Luca di Montezemolo, during the Formula Ferrari event during which the company's results were announced.
The Fiat group brand, which sold 7.318 Ferraris last year, however intends to reduce production in 2013 to fewer than 7.000 cars, in an effort to maintain the exclusivity of its brand. "We have decided to sell fewer models this year despite the good sales performance in order to protect the exclusivity of the brand," explained Montezemolo, who has also ruled out listing on the Stock Exchange for now.
However, there will be "large investments in training", as Montezemolo wanted to clarify again, also anticipating that Ferrari will invest 100 million euros in its production areas over the next two years.
