Ferragamo e Farfetch sign a global strategic partnership: fashion and technology once again they intertwine to intercept new categories of customers and new markets. Online sales saw a big boost during Covid, when e-commerce had become almost the sole sales and purchase channel. Since that occasion, the fashion world has also equipped itself by exploiting technology even in fashion shows, but above all to strengthen the entire supply chain that assists the consumer in front of his PC screen in purchasing products, making sure that the purchase also becomes an immersive experience. And now there is no quarterly report that does not show how theE-commerce accounts for a large portion of the turnover.
A marriage of two complementary world leaders in luxury
Ferragamo, leader in the creation, production and worldwide distribution of luxury collections ranging from footwear to clothing, silk products and other accessories, has chosen Farfetch, the leading global platform in the luxury fashion sector, because the collaboration “will allow Ferragamo to accelerate on the front ofdigital innovation, exploiting all the potential offered by the Farfetch platform” says a note from the Florentine house.
“'Farfetch represents the ideal partner to further boost the brand's e-commerce and omnichannel innovation” he says Marco Gobbetti, CEO of Salvatore Ferragamo which it plans to “reach new, younger audiences.”
Farfetch and Ferragamo share the vision of luxury retail focused on quality, innovation and customer experience, thanks to technological solutions effective and differentiated, says the joint note.
The partnership, continues the press release, will allow Ferragamo to benefit from theglobal audience and Farfetch Marketplace's distribution network and Farfetch Media Solutions services to offer immersive digital experiences to a younger and more global audience, concludes the note.
