The competition - born in 2000 to celebrate the value of paper in the conception and design of all kinds of publishing and packaging products, from art printing to coordinated image studies - is reserved for designers, printers, publishers and end customers who have created creations between July 2018 and June 2020. In addition to an international jury composed like every edition of a panel of experts from the world of design and communication, the "public from home", who will be able to express their favor by placing a "like" on the site, evaluate them https://fedrigonitopaward.com/ to your favorite images. The most voted project by the popular jury will be exhibited together with the other winners and visible online.
Registrations, which in the first phase require the completion of the specific form on the sitehttps://fedrigonitopaward.com/ and precisely sending some photos, they are open until June 30, 2020. The works that will apply will be divided into four categories: "Publishing”, dedicated to Gianfranco Fedrigoni, which includes books, volumes, magazines, art editions; “Corporate Identity Brochure”, which concerns catalogs of products and services, balance sheets, coordinated graphics, mailings, greetings and invitations, calendars, notebooks, diaries, paper converting gifts; ”labels”, reserved for labels of wines, spirits, high-end foods (applied on containers) special Manter selection;“Packaging”, i.e. boxes, cases, shopping bags, counter displays, lined containers.
This year's expert jury includes Simon Esterson (Pulp/Eye magazine/UK), Frank Goehrhardt (Taschen/Germany), Min Wang (China Central Academy of Fine Arts/China), Ivan Bell (Stranger&Stranger) and Juan Mantilla (KIKO /Milan), who will evaluate the proposals in relation to the originality of the graphic design, functionality, accuracy of execution and appropriate use of Fedrigoni SpA papers. By 30 July 2020 there will be a sealed vote and the works that will obtain at least two votes will pass to the next phase, which will end with the collective choice of the three best for each category.
The announcement of the winners will take place at the opening of an exhibition in Paris in spring 2021, where the creations will be exhibited. In addition to receiving a symbolic trophy, in fact, the most interesting creations will be included in a catalog that will have wide and qualified international distribution. The jury also reserves the right to award a special prize to the best work created with digital printing technology.
In the previous edition, over 1.100 projects from around thirty countries applied, including decidedly innovative solutions. "Thanks to the professionalism of the participants and the development of new technologies - comments Chiara Medioli, vice president of the Fedrigoni Group - the Fedrigoni Top Award is confirmed year after year as an opportunity to merge creativity and experimentation, giving prestige to excellence and confirming the role of paper as a design tool”.
