The mobility revolution is not limited to electric cars and car sharing. In Italy as in other countries, the formulas for using the car in an alternative, convenient and ecological way are multiplying. So goodbye to the old paradigm of the owned car, but this does not mean a farewell to the automobile tout court.
Proof of this is, for example, the new invention by Fiat and Leasys, the company controlled by FCA Bank and specialized (simplifying) in long-term rental: “My Dream Garage”, a virtual “garage of dreams”. dedicated to customers of the New 500. In this digital but also physical space, 13 FCA group car models are "parked", differing in size, type and intended use. These vehicles will be bookable at any time via an app, for a total of 60 days a year.
The service will be available in Italy, France, Germany, Great Britain, Spain, Belgium, Holland, Austria and Poland, a a fixed monthly price which in Italy starts at 99 euros up to a maximum of 299 euros. The app, which is called My Dream Garage, is already available in a demo version on the Google Play Store and soon on the Apple App Store, to allow users, in the meantime, to start familiarizing themselves with the features of the service and be able to be contacted by Leasys when the service will actually be active.
"With this service - commented Luca Napolitano, Head of Fiat, Lancia & Abarth Brands EMEA - each New 500 customer will have access, with two simple clicks, to one of the cars in the "My Dream Garage" chosen from among the FCA group models. who respond to temporary mobility needs or related to a specific use: from the Spider for a weekend by the sea, to the Jeep for an excursion in the mountains, from the SUV for the city to the sedan for travel, up to the Ducato for a quick move over the weekend. The New 500 is once again revolutionizing mobility, and not just urban and sustainable mobility”.
“The app – added Giacomo Carelli, CEO of FCA Bank – has been created to allow maximum flexibility of use. There are 4 annual subscription levels to choose from, available with a monthly price that is calculated on the basis of the models you wish to have in your garage. In Italy, for example, it starts from a monthly fee of 99 euros up to a maximum of 299 euros per month. The subscription guarantees up to 60 days of mobility, to be used throughout the year, even just one day at a time”.
"My Dream Garage" therefore offers access to up to 13 different models from the FCa team: you can choose between models in the 500 family (500, 500C, 500X and 500L), or between an Italian sports car like Alfa Romeo Giulia and Stelvio, an adrenaline rush Abarth 595 or a 124 or, again, an American SUV like the unstoppables Jeep Wrangler, Compass e Renegade, Fiat Ducato or a Maserati Levante.
