Facebook shows skeptics and critics that his business works, making full profits and presenting bills beyond expectations. The social network closed the fourth quarter with a jump in net income to 523 million dollars compared to 64 million dollars in the same period last year. Revenue climbed to $2,59 billion, up 63% from 2012.
The largest revenues came from advertising, which grew 76% to $2,34 billion, with mobile advertising accounting for 53% of the total. According to E-Marketer, Facebook has overtaken Yahoo!, climbing the hill and becoming second - after Google - on the American digital advertising market. “It was a great end to the year for Facebook. We look forward to the next ten years and helping connect the rest of the world,” said Facebook CEO Mark Zuckerberg.
The accounts for the whole of 2013 describe the success of Facebook, after the flop of the IPO and the doubts of the analysts: the net profit was equal to 1,50 billion dollars on revenues of 7,87 billion dollars, an increase of 55% compared to 2012. The average of active users every day in December was 757 million people, of which 556 million from mobile devices. In the fourth quarter, the average monthly active users were 1,23 billion people, 16% more than the same period last year.
Waiting for the accounts, arrived at closed markets, the title Facebook lost 2,92% to $53,53, then climbed more than 9 percentage points nin the after-hours.
