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Facebook: the accounts disappoint, but users and advertising are on the rise

Revenues up sharply (but below estimates) and profits down in the first quarter for Zuckerberg's group - Revenues from advertising (especially from mobile devices) and resources allocated to research and development are flying - The prospects for investments in WhatsApp, Messenger and Instagram back the stock on the Nasdaq.

Facebook: the accounts disappoint, but users and advertising are on the rise

Facebook closed the first quarter with revenues below expectations but still significantly increasing thanks to advertising revenues, while the boom in expenses for data centers and long-term initiatives put a damper on profits. 

Il Facebook revenue rose +42% year on year, from $2,502 billion to $3,543 billion, slightly below the $3,56 billion expected by analysts on average. 

I net profits however, they fell to 512 million, down 20% from 642 million in the first quarter of last year. 

Net of extraordinary items, earnings per share of the group led by Mark Zuckerberg rose to 42 from 35 cents, better than estimates for 40 cents.

In detail, advertising revenue they totaled $3,32 billion, 46% more than 12 months earlier. Net of currency fluctuations, the increase was 55%. Of all advertising revenue, 73% was generated on mobile devices versus 59% in Q2014 XNUMX.

Le total expenses in the January-March period, they jumped 83% to $2,61 billion. Those in research and development grew to 1,06 billion from 455 million.

The group also made it known that active users the monthly average rose by 13% in one year, to 1,44 billion, slightly above market forecasts. On the other hand, active users on a daily basis increased by 17%, to 936 million.

As for subscribers who access the social network through mobile devices, those who do it monthly are equal to 1,25 billion (+24% annually) while those who use it daily are 798 million (+31%).

Waiting for the accounts, arrived at closed markets, the Facebook title it had finished the session on the Nasdaq up 1,21% to 84,63 dollars, while in the after-hours it came to drop more than 2%.

In the last year the stock has gained 33% thanks to the prospects of investments in WhatsApp, Messenger and Instagram.

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