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Facebook raises the bar and prepares to launch the "at work" version

Zuckerberg's company is ready to compete with LinkedIn, Google Drive and Yammer by developing a 'pro' version of its social network dedicated to professionals. The indiscretion comes from the Financial Times.

Facebook raises the bar and prepares to launch the "at work" version

The indiscretion comes from Financial Times. LinkedIn, Yammer and Google Drive will soon have to look over their shoulder with the arrival of the 'pro' version of Facebook. It is a social network very similar to its older brother but dedicated to the business world and which aims to land inside offices where the social network created by Zuckerberg is not well seen by employers.

In fact, 'Facebook at work', this is the name according to the rumors of the FT, aims to undermine the well-known hostility of employers on the use of Facebook during working hours by implementing useful services for companies such as the possibility of sending and receiving work files, the opportunity to work in sharing and to chat with colleagues, the possibility of getting in touch with other professionals.

On closer inspection, described in this way, 'Facebook at work' is configured as a mix between Microsoft Office, Google Drive, LinkedIn and Facebook itself. On the one hand there is the function that could convince companies on the other the one that encourages those who do not have a Facebook account or those who want to separate their career from their personal profile to sign up.

Le companies that ban Facebook during working hours they could decide to allow the use of 'Facebook at work' if this new social network will show that it can offer concrete advantages. Therefore it will have to be able to demonstrate that it can give something more than the sending and receiving of files, work sharing and rapid communications between employees, functions that already exist on other applications.

The beta phase of 'Facebook at work' has already begun within some important companies that are testing it. A positive response at the end of the test phase could take the form of a considerable portfolio when it officially enters the market.

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