The Esselunga supermarket, the favorite of the Milanese, finally lands in Rome. The opening is scheduled for Wednesday 5 April: the new store is located on the corner between via Prenestina and viale Palmiro Togliatti and will be open from Monday to Saturday from 7:30 to 22, Sunday from 9 to 23. Many services offered , give it 822 covered parking spaces at the point bar at the "children's play" space, an equipped area where specialized personnel will be available to entertain and look after children (from 3 to 9 years) while their parents do the shopping, up to the digital and roll printing service .
The structure, designed years ago, it extends for over 8 thousand square meters within the complex of buildings envisaged in the Prenestino Service Center project, the result of a Program Agreement approved in 2003 by the Municipality and ratified in 2010 by the Lazio Region. At the moment the builders have only built the commercial space then sold to Esselunga, but the project also includes 24 square meters of public parking, the construction of a theater to be delivered to the town hall and 22 square meters of green spaces.
The new supermarket, half of which will be dedicated to the food sector from which a turnover between 50 and 60 million a year is expected, involved an investment of over 10 million euros. The Roman megastore of the group founded by Bernardo Caprotti, who passed away last October, joins the other 154 points of sale in Italy with which it controls 10 percent of large-scale retail sales throughout the country with a turnover of 7,5 billion euros and 23.000 employees.
Just recently Esselunga also celebrated the 60th anniversary of its foundation, an anniversary for which, in the Milanese stores, it has 1500 Fiat 500s were up for grabs as a reward for the most loyal customers. Could the same initiative now be repeated in the capital too?
