With the You&Eni Loyalty Card it is possible to repeat last summer's discounts on fuel. The managing director of Eni, Paolo Scaroni told Unomattina. “The campaign carried out last summer – explained the CEO – was aimed at consumers. It was not aimed at companies but at Italians that in July and August they move more than in the other months of the year. We've had a huge amount of praise." For this reason, he added, “we have launched this new initiative: an Eni credit card or a prepaid card which, when appropriately used by the consumer, allows you to replicate last summer's discount. Those 20 cents per liter on fuel so appreciated by consumers”.
To score points, explained the CEO of the Italian energy company, “you have to buy Eni petroleum products, go to the 800 Eni Cafè, use Eni for gas and electricity. The credit card can be used in 30 million establishments that have an agreement with Carta Si and MasterCard”.
