Enel rises for the first time to top of the “Most Valuable Italian Brands 2026” ranking, positioning itself as the Italian brand with the highest value globally. The brand is close to 18 billion dollars, with a growth of 17% compared to the previous year, according to the report prepared by Kantar, an international group active in market research and brand consultancy.
Enel: brand perception and expansion of services
The study, presented on Wednesday, March 18, in Milan at the Riccardo Catella Foundation during the Kantar BrandZ Italia event, analyzes brands' economic performance along with their consumer perception, based on data and opinions collected in 54 countries. In this context, Enel is increasingly associated with energy-related solutions. sustainable, in addition to its traditional business.
This change in perception is part of a process started in recent years, during which the group led by Flavio Cattaneo has strengthened the investments in the renewable energy, in digitization and in the processes of decarbonizationAn evolution that, according to the report, has helped broaden the brand's positioning, extending it beyond its role as a utility.
In parallel, the offer has progressively expanded: alongside the production and distribution of energy, Enel has developed home services and solutions for the electric mobility, in line with a growing and more complex demand.
Enel in the main transparency and sustainability indicators
The company also appears among the main international indices related to sustainability and transparency. In particular, Enel ranked first in Tax Transparency Benchmark 2025, resulting in it being the only Italian company at the top of a selection of 116 large European listed companies.
Last November, the initiative Climate Action 100+ It also rated Enel among the companies with the highest levels of climate transparency globally in the Net Zero Company Benchmark, which examines 164 international groups and their decarbonization strategies for 2040.
