I wanted to interview her just to be able to find that quid moreover, which makes it so contemporary and so wise as to always remain proactive and gritty even if aware that at this moment the whole world, and therefore also Italy, is experiencing an epochal crisis.
Elle Venturini was born in Friuli, since she was a child she understands that her world is that of creativity, which she loves to observe in the shapes of her mother's and grandmother's clothes. He graduated in Architecture in Venice with Carlo Scarpa and from here perhaps the birth of certain lines that distinguish his entire subsequent creative path.
As soon as she graduated, she met Enzo Napolitano, a tailor and also from Friuli, who already worked for great stylists such as Ferrè and Montana, who took her by the arm and showed her how "read fashion” in a form that is anything but conventional, perhaps wearing clothes inside out or constructing shapes like superimposed planes of even different fabrics.
Elle's story continues over the years with various collaborations in many companies and ateliers, but what characterizes it is its independence of thought, its concreteness, its need to combine geometric shapes, overlap them and make them interpretable as "pages of a book”. His creations open or close depending on what you want to discover, many times they remain motionless, other times they tell beautiful and timeless stories.
But they also appear as asymmetrical planes of a “building” and here perhaps a tribute to the great Japanese stylists who inspire Elle's thinking while its contemporaneity of stylistic language becomes infinite, no boundary between reality and vision.
His is pure art, made harmonious in the forms thanks to a decidedly architectural stylistic choice, a model that goes beyond modernity, but what makes his creativity particularly intriguing are the always very clear plays of color: black and white.
Now I ask her what she is planning for the future…
" I continue to experiment, to invest in myself, I create and provoke with great balance, it takes intellectual honesty to succeed as a fashion designer but it is also the rule to observe in everyday life. For several years I have had a collaboration with a tailor-pattern maker, Antonio Loreto who assists me in my ideas and makes them "wearable” and I can say that we both “let's read” even before starting to think about how to develop a project.
But I won't stop... I'm now close to creating a small and exclusive collection of bags in "coupled leather” for a timeless and seasonless accessory concept. Because I believe that massification in fashion or in any other sector corresponds less and less to the new way of life, now the need to be yourself is increasingly emerging, to live according to one's personality, here will take over the need for an artistic expression , of a quality stylelife, many niches of creative languages that excite and that collect more thoughts of different people even scattered around the world".
She gives the impression of fearing neither time nor crisis and so I ask her how she experiences this social moment and what advice she could give to young people who want to ride her world…
"History teaches us: we have seen the Fall of the Roman Empire, the Middle Ages, the Renaissance, the Industrial Revolution and today we are experiencing a new revolution, that of information technology. This is a period of cultural lack of education and therefore to take the high road again it is necessary to get rid of moralism, presumption, fear and start questioning yourself again, learn, browse and travel, this is also the advice I would like to give to young people . Today a young person who wants to start a creative journey has a thousand opportunities to look for to learn new ways and cultures, by traveling or having work experience in less industrialized countries he can learn ideas and inspirations, from other more consumerist countries such as the United States he can find ideas but necessarily of the latter, he will then have to mediate them to make them simple and applicable. With an experience of this type, he will then be able to allow himself to return to Italy expressing his experience to the fullest which, combined with the quality of Made in Italy, will only prove to be a new winning model”.
