Leonardo has announced the launch of a new initiative to strengthen its position of world leadership in the field of helicopters for VIP/corporate transport, paving the way for new and advanced sustainable solutions for air mobility in the field of vertical flight. Starting today, Agusta becomes the representative brand of Leonardo's philosophy and distinctive values in terms of design, technology and services in the rotary wing sector for executive transport uses. Leveraging the tradition of an iconic name with a strong presence in the industry, and at the same time a symbol of a commitment to stay on the frontier of innovation, Agusta is a unique combination of unparalleled performance, comfort and refined Italian style. Leonardo is committed to providing operators, today and in the future, with unparalleled customized solutions.
These solutions will include new dedicated operational services, new interior and trim configurations and new possibility of customization in the VIP transport sector. Gian Piero Cutillo, Managing Director of Leonardo's Helicopter Division, said: "Through Agusta we give our VIP operators a solid brand, easily recognizable and with which they can identify, a characteristic trait that embodies their pursuit of excellence and quality with a personal and distinctive touch and which must also include their experience of flying. We want those who benefit from this experience to feel like themselves before take-off, during the flight and upon arrival at their destination, distinguishing themselves from the others. The strength and recognition of the Agusta brand are still alive in this particular market segment”.
Ever since the arrival of a popular helicopter like the A109 fifty years ago, 'speed and elegance' have been clear examples of recurring words among operators to define a helicopter and an experience. The significant growth and evolution of the wide range of highly successful solutions in all civil and public utility uses over the decades has led 'Agusta' to become synonymous with characteristics such as unparalleled performance, attention to aerodynamics, technologies advanced and high levels of customization. This is even more true and constant over time for passenger transport tasks.
The announcement of the launch of the new VIP brand has taken place during the official inauguration of the new helicopter terminal of Leonardo and Falcon Aviation Services in Dubai, deliberately called Casa Agusta. The terminal will facilitate mobility to and from the Expo 2020 area. An AW609 tiltrotor and its 1:1 scale cabin in VIP/corporate configuration will be on static display near Casa Agusta for a limited period. The first appearance of the AW609 tiltrotor in the Middle East with its official presentation in Dubai coincides with the worldwide commercial launch of the revolutionary aircraft pending civil certification.
“The aeronautical industry of the third millennium – he commented Leonardo's CEO Alessandro Profumo – is evolving rapidly and moving towards new forms of mobility in order to guarantee modernity, safety and sustainability. Our goal is not to build bridges for the exchange of goods and services. We intend to support the mobility of people and ideas, key elements for economic and cultural growth. Leonardo wants to be an engine of this transformation, leveraging the skills that distinguish us: advanced technologies, professionalism, focus on people. What we are announcing and demonstrating here today will go a long way towards supporting this evolution in mobility.”
