I-phones, household appliances, scooters and tablets: from today, banks and post offices not only sell financial products, but also consumables. This is a revolutionary novelty that brings banks closer to full-fledged shops with the extra gear linked to the offer of loans useful for the purchase of the product.
The change of course of post offices and banking institutions is aimed at bringing their customers closer together, offering services that go beyond financial products, but also trying to attract new customers. Institutions are delving into hitherto uncharted waters: from mortgages and loans to holidays and electronics products.
But what are the advantages of buying in the bank? First of all, the much more competitive prices of the appliance stores themselves (net of any special offers). But also and above all assistance from the moment of purchase up to the possible need for a loan or financing to pay for the product itself.
Buying from a bank means taking advantage of internal financing, often at zero interest. Furthermore, any additional expenses such as those for opening the financing procedure or the monthly debit on the current account are, in many cases, zeroed. Some institutes also provide for free shipping of the product, installation or collection of used items.
