Electrolux turns 100 years old and for the occasion launches a series of events and celebrations that will have a consistent background: beyond 150 new appliances largely dedicated to food lovers. From fire to induction, from super-cold to smart induction, from vacuum cooking to blast chillers, Electrolux actually repeats what we already wrote some time ago on FIRSTonline, when it presented on the American market 700 new appliances with the Frigidaire brand. And this in order to remain a big competitor of global size on the American market, in the face of the aggressive growth of the Koreans, the Chinese and the competition, with Whirlpool and BSH. It was the most consistent renewal ever in the world of an entire production of Majap, which, presented at KBIS in Chicago, is gradually revolutionizing the very image of the Swedish group both technologically and from a design point of view.
LISTING ON THE STOCK EXCHANGE FOR ELECTROLUX PROFESSIONAL
Now Electrolux (sales of 124 billion Swedish crowns in 2018, +1,7 percent on 2017), to celebrate the centenary, has made a further commitment, that of launching 150 new cooking appliances in Europe which, compared to other big brands, they have a not inconsiderable advantage: that of being, each one, the consumer version of the revolutionary appliances for catering by Electrolux Professional Italia, the Friulian production hub of the group's professional household appliances, a worldwide excellence. As proof of this primacy which will give great advantages to the Swedes and, hopefully, also to the Italian factories, the Electrolux summit recently communicated that theThe branch of professional activity which is worth over 1 billion euros, will be listed on the stock exchange in 2020. The ways in which the novelties will be brought to the market are different, starting from worldwide institutional sites that tell a long glorious story (Electrolux is practically the inventor of the vacuum cleaner) up to presentations throughout Europe of the novelties. In some countries such as France, the chosen brand is Frigidaire which also maintains in Europe an image of high-end and hi-tech products. Frigidaire, also centenary, was founded in the USA by General Motors in 1918 and then acquired by Electrolux in 1986.
MERKEL IN HANOVER FOR ELECTROLUX
At the latest edition of the mega industrial technology fair in Hanover, Angela Merkel and Swedish Prime Minister HEStefan Löfven together visited the Swedish Co-Lab booth, while Swedish Prince Carl Philip attended the demonstration of 3D printing of the plastic trays of refrigerators and the fantastic IIntelligent Packaging that communicates the quality of the food via a sensor placed on the package or inside the fridge to reduce food waste. The Industrial operations sector of Electrolux Global is headed by an Italian, John Pacini; his is a position of the highest importance, since it is the most advanced sector where digitalisation, innovation and sustainability are combined along the entire value chain. To arrive, in the final phase, at the point of sale where the most sophisticated technologies are in front of those who should buy and use them. A very very complex process, since analyzing and influencing the process of buying a kitchen affects the emotional sphere. And it is not said that technological advances and consumer choices proceed parallel and coincident. The commitment of multinationals such as Electrolux - which was the first and in unsuspecting times to invest in eco-sustainability - is to be able to convey to consumers the advantages of cooking with ever more intelligent and eco-sustainable appliances.
