Unicredit and Google Italy have worked together to create UniCredit Easy Commerce. This is a new online service which, over seven days, creates an e-commerce site for SMEs through which to sell directly to end customers throughout Europe.
“Companies will be able to benefit from Google services to enhance and promote their online business – reads the press release – A team specialized in the use of Google platforms will in fact help client companies to increase the visibility of the e-commerce site and to seize new opportunities for business using the Google Ads, Google My Business and Google Analytics platforms”.
“E-commerce in Italy is growing at an annual rate of 15% – write in a joint note Andrea Casini and Remo Taricani, Co-CEOS Commercial Banking Italy of UniCredit – and has become an engine of the economic recovery. Developing and enhancing digital sales channels represents an opportunity for companies to seize to make a leap in quality. Starting today, thanks also to the new collaboration with Google, UniCredit offers unique services in the Italian credit scene for Italian SMEs and for commercial operators who want to develop their business on B2C channels (business to consumer, ed), but also on B2B ones (business to business) thanks to the previous partnership with Alibaba.com”.
The managers refer to Easy Export, the solution launched two years ago and designed for companies wishing to open up to foreign markets thanks to the development of B2B e-commerce, the result of the agreement with the Chinese giant Alibaba.com – with a of 20 million active buyers in over 190 countries – and with Var Group.
