Walmart she realized that she can no longer do without theE-commerce. For this reason, months ago it launched the “Walmart Labs“, laboratories for developers and experts in data analysis, while a new office will soon open in California dedicated exclusively to research in the field of electronic commerce.
Amazon instead she was born online and realized that she can no longer afford to be just a "virtual reality". For this reason he is trying to take root in the “physical world“, opening collection points for goods and hyper-technological warehouses.
Basically, the two companies will do nothing but come together, conforming to the standard of the large multinationals of the net-economy, with an online presence that is now advancing hand in hand with the physical one.
Both Amazon and Walmart know that the battle going forward will be over so-called “big data” and the “data mining“, ie on the collection, management, processing and finally extraction of information from large amounts of data. Needless to say i social media such as Facebook, Google+, Twitter and others will have a very important role in this battle as they are the main places where users express comments and opinions on products. Information that experts today analyze in real time already providing a sufficient basis for user profiling.
Amazon has long had a group of experts who have been interested in this type of activity and are therefore busy bridging their gap from the point of view of distribution, while Walmart is doing everything possible to fully enter the elite circle of Silicon Valley . This year alone, through its laboratories, it brought together four companies (Torbit, OneOps, Tasty Labs and Inkiru) that deal with online data analysis and website functionality. Furthermore, a few months ago, it selected 150 employees belonging to the strategic fields of Yahoo and eBay to acquire operational know-how in the field of online sales and content indexing.
The goal for both companies is to check internet shopping, which could mean all the shopping in the future. Paradoxically, to achieve this it will be important to combine one's online presence with the physical one.
