The force awakens makes the Disney. Thanks to the global success of the new film, the seventh in the saga of Star WarsIndeed, Disney is the most popular brand of 2015, according to Brand Finance Global. The film production house has unseated the first place in the ranking of brands with an AAA+ rating Lego, which in turn had undermined Ferrari, first in 2013 and slipped out of the very small group of companies enjoying the highest rating this year.
Behind Disney still Lego and L'Oréal to close the podium, then PWC, McKinsey, Nike, Johnson's, Coca Cola, NBC, Google and Harley-Davidson.
Turning to the value of the brands, however, it is still the one that stands out above all Apple Lossless Audio CODEC (ALAC),, which according to Brand Finance Global is worth 145,9 billion dollars, also thanks to a 14% growth over the previous year. In second place, on the other hand, Google overtook Samsung, only third. In fourth position Amazon, on the other hand, surpassed Microsoft.
In terms of increase in absolute value, after all, Apple, Google and Amazon were the companies that recorded the greatest growth. On the other hand, Volkswagen, dragged into the dust by Dieselgate, and the Brazilian brands fell sharply. Only nine Italian brands in the standings: Generali Group, Eni, Enel, Telecom Italia Group, Gucci, Fiat, Ferrari, Unicredit and Jeep.
