Bricoman Italy, specialist in professional technical products for home construction and renovation, with 17 stores and over 2.300 collaborators, also present in Spain, France and Poland with more than 70 stores and 10.000 collaborators, and Digital Magics, business incubator listed on the AIM Italia market of Borsa Italiana (symbol: DM), launch Object Recognition for a Smart Checkout: Call aimed at all Italian startups that deal with object recognition, virtual reality and augmented reality.
The objective of the Call for Innovation is to find the best solutions to innovate the process of recognizing products which, during the checkout phase, are not correctly recognized by the cashiers through the classic barcode, because it is damaged (and therefore not readable by the scanner) , different from the one present in the catalog (and therefore not recognized) or completely absent.
The speed of purchase, of which the checkout is a fundamental phase, is one of the pillars of Bricoman's strategy. Object Recognition for a Smart Checkout will therefore win whoever proposes a concrete solution to allow cashier hostesses to easily recognize these products, thus reducing customer waiting time.
Among all the startups that have sent their project by May 24 on http://objectrecognition.digit almagics.com, the most promising proposals will be selected and will participate in the Pitch day on May 29 at the Talent Garden Milano Calabiana coworking campus . The founders of the startups will present their business idea in front of Bricoman Italia and its partners, who will evaluate the possibility of offering an incubation and growth path with Digital Magics. The best startup will be rewarded with 5.000 Euros.
