Eni stops misleading advertising relating to Diesel+ diesel. The compliance takes place more than three months after the Antitrust judged that promotional campaign to be irregular, by inflicting a fine of 5 million euros on the oil company and ordering it to stop it. The Competition and Market Authority had considered that those billboards were misleading both in relation to the alleged positive environmental impact associated with the use of Diesel+ ("attributed to the product as a whole environmental claims which are not founded"), and to the alleged characteristics of this fuel in terms of consumption savings (-4%), reduction of gaseous emissions (-40%) and CO2 (-5%). “These characteristics were not confirmed by the preliminary investigation results”, the Antitrust ruled in January.
In addition, the messages used the denomination "Green Diesel", the qualifications "green component" and "renewable component", and other environmental protection claims, such as "help protect the environment", in a suggestive way. And by using it you do too, thanks to a significant reduction in emissions”, although the product is a diesel for vehicles which by its nature is highly polluting and cannot be considered "green". Today, 27 April 2020, Eni therefore communicated that it has complied with the provision against it. In addition to paying the fine, Eni proceeded to interrupt the dissemination of promotional communication relating to the Eni Diesel+ product, removing all references to Green Diesel and other claims deemed misleading in its filling stations.
Eni, also in January, had declared itself surprised by the decision of the Guarantor and had announced an appeal to the TAR.
