From Cassina to Molteni, from B&B Italia to Kartell, from Zanotta to Gufran, from Alessi to Artemide and from Driade to Caimi Brevetti: it is a gallery of ten design success stories industrial Italian one presented in a pleasant and well-documented way by “Icone”, a new book, written by Giovanna Mancini with a preface by Domitilla Dardi and published by Luiss, which is part of "Bellissima", a series directed by Nicoletta Picchio, journalist of the Sole 24 Ore, and dedicated to the stories that have made Made in Italy famous throughout the world.
In the international panorama of design, Italian companies – we read in the book which is also enriched by one nice interview with Daniel Libeskind – have represented for over half a century "globally recognized excellence, both on the market and in the world of culture and design". I am above all three aspects that highlight and explain the success of Italian design: the number of products from Italian companies exhibited in the collections of the world's leading museums, the extraordinary success of an event such as the Salone del Mobile in Milan, the economic numbers that describe an industry capable of competing winning with giants from all over the world thanks above all to the weapons of innovation and quality.
In fact, quality and innovation “are the common thread along which the ten success stories of Made in Italy design” which Mancini passionately narrates in the pages of her book, illustrating the projects, aspirations, hopes and business strategies of the Italian Icons that the whole world recognizes and envies us.
If the 172 pages of the agile gallery of Italian design can be read, for their pleasantness, all in one go, do not miss the final photographic insert that accompanies "Icons" and which strikes the eye for the uniqueness of the products which represent the cream of our design, which one would never stop admiring.
