Toward altitude one billion euros. In the first three months of the year, Banca Generali expects to surpass all previous funding records. A result that goes hand in hand with a recovery of interest from abroad. “There is great focus on Italy by foreign investors – said managing director Piermario Motta yesterday – The mood has changed and we hope that the Expo can continue this positive streak in favor of the country”.
From abroad on Monday afternoon an endorsement has arrived from the Wall Street Journal to one of the best pieces of Italy, the starred cuisine, in this case by Davide Oldani, who is ambassador of the Expo and who has also just become the testimonial of the new institutional campaign of Banca Generali. "From the Expo we will have great opportunities - said Oldani - from this Italy will have to start again, it will be six months to label ourselves as a nation that makes quality products and people".
But what is the relationship a starred chef like Davide Oldani What about Banca Generali's private banking? The link between the two worlds are the customers and the idea of accessible quality on which Oldani has based its entire career. “The fact of finding a reality such as that of the D'O which gave a starred service at absolutely accessible prices to anyone has become a bit our philosophy – explained the CEO Motta yesterday in the meeting to present the partnership – We liked that the possibility of bringing the quality of the private service not only to millionaire customers but to all customers could be a big challenge, but one that could be won".
The idea comes fromOldani's personal experience with the world of Banca Generali. “I met Banca Generali to discuss the challenges associated with my profession and the new restaurant,” said the chef. “I immediately found an interlocutor who thought like me – he said – understanding the reasons of an entrepreneur and the understanding was immediate because I have never felt like a number and it is precisely what I try to evoke to each of the customers who cross the threshold of my premises".
From there, from a meeting born out of financial needs, it was born a collaboration on the values of professionalism, commitment and dedication to excellence. "Here they treat me as I would", is the claim of the campaign which is based on the words spoken by Davide to tell his experience in Banca Generali. The institutional campaign, which is signed by the M&C Saatchi agency and curated by the international photographer Vincent Dixon, refers to the theme of quality in a game of roles between chef and financial advisor.
