Although consumer confidence was negatively impacted during a challenging economic and market environment in 2015, there are signs of recovery from emerging markets. It is revealed by theEmerging Consumer Survey by Credit Suisse, a detailed study that takes a snapshot of consumer sentiment and the factors that drive it in all emerging countries. The study provides a precise insight into the behavior of emerging consumers and future consumption patterns.
The Emerging Consumer Survey identifies in particular the mega-trend of a growing emerging middle class, which remains one of the main themes of developing countries. The study shows investor confidence towards emerging markets showing signs of improvement and stabilizing currencies and provides a timely focus on the opportunities that exist within one of the most powerful investment themes in emerging countries, i.e. a rapidly growing consumer culture driven by a rapidly growing middle class with easier access to technology. According to research for example, the e-commerce sector continues to grow. The findings suggest that these online marketplaces in the major countries surveyed could even triple revenues to reach $2,5 trillion by 2025.
To finalize the study, Credit Suisse has again teamed up with the authoritative global market research firm Nielsen to conduct nearly 16.000 interviews de visu to consumers in nine countries: Brazil, China, India, Indonesia, Mexico, Russia, Saudi Arabia, South Africa and Turkey. The research is unique in its kind and represents a benchmark of consumer behavior in these countries; with 100 questions asked to create a detailed profile of consumers' spending habits, future intentions, and the factors influencing them.
Attachments: Emerging Consumer Survey
