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Cracco gives in to e-commerce: here are the delights to order online

The Michelin-starred chef presented a collection for the web in his restaurant in Milan: just click on shop.carlocracco.it.

By popular demand from his admirers, even one of the world stars of Italian food, the rocky and starry Carlo Cracco (who doesn't know his "marinated egg" or the 12 rigatoni standing on licorice and more?) succumbed to the flattery ofE-commerce inaugurating, on Monday 10 February in the Galleria Vittorio Emanuele in Milan, in the fabulous premises of his restaurant, an amazing collection of specialties. All developed with that wisdom in the choice of ingredients and in the innovative preparation that has distinguished it for years and years.

Cracco's is a brand that is worth almost its weight in gold (8,1 million euro turnover in 2017 according to Pambianco Strategie) because it is Italian, because it knows how to invent masterfully hi tech interpretations of superb traditional ingredients, because despite his temper he is much loved by his customers. Who will buy the specialties on shop.carlocracco.it you will find Umbrian extra virgin olive oil, raspberry chocolates filled with passion fruit and dark chocolate with raspberry filling, biscuits with almonds, chocolate and hazelnuts and those celebrated and popular Baci di Cracco – invented by Pedron – which alternate ingredients with the traditional lady's kisses " heterodox”, of new tastes…

And then capers, oregano, olives, tomato puree, herbal teas, coffee... the collection is completed by a decidedly... inebriating novelty: the Bitter White, the maison's first herbal distillate made from herbs, roots and copper stills which required a year of trials and dosages for its preparation. The distillate is the first certified organic amaro. Cracco, during the presentation, communicated that professional dishware, pots and pans and textile services will soon be presented in line with the refined settings of his premises and with the need to offer a scenography of the mise en place of the same level as the food. AND for Valentine's Day Carlo Cracco offers gift packages in tone with the anniversary.

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