The tricolor stands out on Italian tables: the corona virus emergency has prompted Italian consumers to pay more attention to made in Italy products when purchasing products than to food and drinks imported from abroad. In the same period of time, the export of our products withstood the impact of the crisis well, registering a contraction of only 1 percent.
According to what emerges from an analysis by Coldiretti / Ixe 'on the basis of Istat data relating to foreign trade in April 2020, 82% of consumers preferred tricolor products in their cart to support employment and the national economy. The market for foods produced in Italy has reached a record value of 7,1 billion and now affects 25% of all foods on supermarket shelves with flags, symbols, writings and denominations that recall the Belpaese.
Attention to national provenance has led to a reduction in the presence of many foreign products which have established themselves on Italian tables in recent years, from English beef, which drops by 38%, to French champagne, which loses 24%. up to exotic fruit such as mango, down 40%.
A phenomenon also driven by the #MangiaItaliano mobilization promoted by Coldiretti precisely to promote the Italian economy in markets, restaurants, agritourisms with the involvement of numerous well-known faces from television, cinema, entertainment, music, journalism, research and culture, but also of food industries and commercial distribution who are committed to guaranteeing regularity of food supplies to Italians and to combat any form of speculation on food from farm to table. Large groups such as Conad, Coop, Auchan, Bennet, Cadoro, Carrefour, Decò, Despar, Esselunga, Famila, Iper, Italmark, Metro, Gabrielli, Tigre, Oasi, Pam, Panorama have joined the cost-saving alliance promoted together with Filiera Italia , Penny, Prix, Selex, Superconti, Unes, Vegè.
"The new tendency of Italians to prefer products of national origin is an important phenomenon for the relaunch of the internal market which must be supported by finally making the origin of all products on the market transparent" said the president of Coldiretti Ettore Prandini in underlining that "However, it is also necessary to support exports to foreign markets with an extraordinary internationalization plan with the creation of new channels and a massive communication campaign for 100% Made in Italy productions and for Italy starting from those countries from which the flows of arrival are historically more consistent”.
