The curtain rises on “Don't stay in the past. Discover the Renaissance of Payments", the communication campaign of the Cbi Consortium, created in 2008 under the aegis of the Italian Banking Association-ABI, as an innovation think tank for Italian banks in the traditional services market, created to raise citizens' awareness Italians on the advantages associated with the CBILL Service (www.cbill.it) and the diffusion of electronic payments.
The CBILL Roadshow 2018, which will involve 7 Italian squares, will start from Explora, the Children's Museum of Rome, scheduled for 14 and 15 April, where families will approach the digital world while playing.
A huge Renaissance-style frame, the symbol of the new campaign, will be the pretext for getting involved wearing ruffs, wigs and much more. The involvement of citizens is the starting point of this activity: visitors will in fact be invited to take a photograph inside the 4x3 meter frame and publish it on their social profiles with the hashtag #nonrimanerenelpassato.
During the various stages, the advantages of the CBILL Service will be illustrated for the consultation and payment of payment slips and pagoPA payment notices, therefore utilities, health tickets, fines, taxes and more, in multi-bank and multi-channel mode. Saving time and money, simplicity, security and speed in consultation and payment through the internet banking of over 430 Italian banks and also mobile banking, ATMs and bank counters.
The CBILL Service, which has been active for two years, already makes it possible to pay the bills of more than 170 private companies and, through the pagoPA system, around 12.000 Public Administrations. In two years, CBILL has been chosen to make over 8,5 million payments for a value of approximately 2,5 billion euros.
The CBILL Service also favors the reduction in the use of cash and, therefore, also supports the more general objectives of repositioning Italy in the European average in the use of alternative instruments to cash itself, which it is hoped will take place in a short time considering the trend positive in the adoption of cashless payments highlighted in the latest report "Cashless Society" by The European House-Ambrosetti (+5,4% CAGR of the value of card transactions in the period 2008-2016), although Italy in 2016 is still fourth last in Europe for the number of per capita payment card transactions.
