i.nova is born, the product offer system Italcementi. The entire portfolio developed by the Bergamo-based group – structured around the concept of performance – is now made available to the market. This is an innovative approach. The customer is at the center of a strategy no longer based on the simple supply of a single product, but focused on the ability to offer solutions suitable for satisfying the various requests with different products, which respond to specific performances.
«With i.nova, Italcementi is revolutionizing its market strategy and sales approach, in line with its highly innovative positioning which has always characterized the group – explained Carlo Pesenti, managing director of Italcementi presenting the initiative today in Milan at the headquarters of Assimpredil Ance -. Although operating in a sector considered traditional, Italcementi places research, innovation and sustainability at the heart of its industrial strategy, in the belief that these values represent a fundamental lever for strengthening its competitive advantage in the construction sector: i.nova, in fact, it represents the synthesis of years of research that has led to the development of many unique and innovative products such as photocatalytic cement and the transparent cement used for the Italian Pavilion at the Shanghai Expo».
«Through i.nova, a new identity has also been created which is able to guarantee greater visibility, immediate recognition and easy identification around a completely reorganized range of products. The logic of the commodity therefore leaves room for a tailor-made approach, closer to the customer – said Giovanni Ferrario, general manager of the group -. The system will be used in all our branches around the world and will be an opportunity, especially in countries with difficult economic situations, to serve the market in a more dynamic way. Through more specific products and more innovative services we are able to offer our customers solutions and opportunities with greater added value”.
