we receive e we publish the following Press release spread by Enel.
The awakening of spring that lights up the city with colors and scents. A new season of sustainable and efficient energy choices. The creative concept of the new advertising campaign di Enel Energia, which tells the story of Enel's closeness to its customers with increasingly sustainable solutions for everyday life.
Il new spot reinforces the campaign message “On your side, always”, adding a new piece to the narrative. This time, it all starts with a city waking up after winter, with nature coming back to life. Similarly, the campaign tells the story of the beginning of a renewed energy awareness, through cutting-edge services, production from renewable sources and solutions for electric mobility.
The video features a succession of scenes that tell the story of the lives of various protagonists: a boy speeding along on an electric scooter, a father pedaling a bicycle with his son, a couple traveling in an electric car, and an Enel technician at work. All these characters intertwine in a fluid narrative, in line with the format that shows the daily lives of Enel Energia customers. The company emerges as a safe point of reference in everyday life. An energy that frees you from worries, helping you live with serenity.
Accompanying the images is the famous song Spring by Marina Rei, in a version created specifically for the occasion.
The campaign, on air from March 22, will be declined on various media with TV spots in 60”, 30” and 15” formats, as well as planning on print, billboards, digital channels, radio and telepromotions.
