How it will have to evolve pharmacy to adapt to the needs of society? An event was organized in Rome on Wednesday 13 November promoted by Banca IFIS and Credifarma to present the volume 'Inspiring the Future Pharmacy' which tells the challenge of the pharmacy of the future and the new services.
Alberto Staccione, general manager of Banca IFIS explained: "The 'Inspiring the Future Pharmacy' project on the future of pharmacy in the digital age is a concrete example of how teachers, students and companies can work together to analyze real problems and imagine solutions for the future , identifying opportunities and new experiments against a framework of threats and restrictions on change. It is a way to give further energy to the innovative capacity of our companies, in this case pharmacists, and we want to do our part to guide and facilitate change".
IFIS Bank involved the students of the master in service design of POLI.Design and of the planning, design, technology department of the La Sapienza University of Rome in a course of co-creation to identify futures trend of Italian pharmacies.
Nine the design proposals, ranging from the metamorphosis of the physical space of the pharmacy towards a 'open' place to the personalized advice also in the green/beauty/sport/wellness field.
The construction of one Pharmacy Forum with services one to one could constitute a meeting ground with pharmaceutical companies, creating a feedback network where the pharmacist stands as authoritative source of information as an alternative to the generalist news of the digital world.
The Augmented Pharmacy instead it transforms the pharmacy environment into a new one digital ecosystem where thanks to displays and technology what ends up at the center are the needs of each user, which the pharmacy exploits both for optimize performance that for refine the proposal of the services offered.
