Second quarter profit and revenue for Coca Cola. Despite sales up 3% globally, the American beverage giant reported profits of $2,6 billion (58 cents a share), down 3% from $2,68 billion (59 cents per share) for the same period in 2013. Excluding special items, profit rose to 64 cents per share.
As for turnover, it fell by 1% to 12,57 billion, but excluding currency fluctuations it rose by 3%. Analysts were expecting a profit of 63 cents per share on a turnover of 12,83 billion.
Coca-Cola has launched a massive marketing strategy, which also involves greater use of social networks (an example was the "share a Coke" campaign, an invitation to share Coca-Cola with the name of the person indicated on the bottle) .
