After being there first team in the world to land on Pinterest, still a record on social networks for the AS Roma of new wave American, albeit only Italian.
This time we are talking about Weibo, the main Chinese social network, and China is probably where the Giallorossi will go on tour next summer, and on which with 9.000 "fans" on your official account Roma ranks first among Serie A teams, while Francesco Totti he is first among footballers with over 60 fans.
To support AS Roma in the launch of the Chinese adventure is the Tommasi Pretti Sports Co. Ltd., a company founded by the former Roma player Damiano Tommasi (who, however, has left all positions since he became president of the AIC), with base in Tianjin (or Tianjin), China's fourth largest city, where the former international he went to play at the end of his career. Together with Rome, there is also the new Giallorossi partner Philipp Plein, supplier of social uniforms, which on your account it has Roma in the background in an elegant black uniform.
Sina Weibo (??simpl., Xinlàng Weibópinyin) is a Chinese microblogging site. It is a hybrid between Twitter and Facebook, it is one of the busiest sites in China, it is estimated that more than 50% of people who have access to the internet in China use Sina Weibo, which has more than 300 million subscribers. The interface is only in Chinese but an Italian version based on Xweibo is available http://wei.bo.it
Worldwide, the first in the standings are the Spaniards of Villarreal, with 774.076 "fans", the result of a precise expansion strategy in China that started before the unfortunate relegation of last season and passed through the sponsorship of the shirt by the X Tep and from having also dropped on the pitch against Barcelona with your Weibo account on your shirt written in Chinese. Already first last March, now follows at a considerable distance the Liverpool (present on Sina Weibo since August 2011) at 374.060, and immediately behind the Manchester United.
On the other hand, there is the Barcelona, with over 1,7 million fans (in addition to the many millions who follow the pages of Messi, Iniesta and Xavi) on the other Chinese microblogging site Tencent Weibo, this too, like Twitter, is based on the 140-character system and with the possibility of share videos, photos and music via links. But consider the competitive advantage of the Chinese language on the two Weibo compared to Twitter, which in 140 characters allows you to express 5 times more information than in English. Also, both Chinese social networks have great ecommerce platforms. Among players the number one is Lionel Messi with 15.708.038 fans (as of December 6, 2012) ahead of Madrid's Cristiano Ronaldo with 9.470.461 (which it is said to be sponsored by the site).
But you shouldn't be deceived only by online numbers to understand what it means to enter the Chinese market. Consider that when Barcelona went on tour to China in 2005 there were 12.000 fans at the airport and 80.000 who went to the stadium, but Barça didn't know how to make the most of the visit. Unlike the small English club Stockport County FC, which only shortly before had gone on tour in China welcomed by over 25 fans, when it makes an average of 5 at home! And this is because the club at the time in League Two (fourth division) has built a precise marketing strategy oriented towards the Chinese market. The point is that successes count up to a certain point on the Chinese market, while the relationship that can be built is much more important, in which case the Chinese fan is ready to welcome his new team with open arms.
Today, however, the expansion towards the Chinese market passes more and more through these local social media, also considering the Chinese authoritarian policy on the Internet limits access and use of YouTube, Facebook and Twitter, and that the first two alone have more users than Twitter, which is present worldwide. Here is a list of Chinese social networks (data updated to April 2012):
QZone – 530m users – Social Network (9th worldwide)
Sina Weibo – 300m users – Microblog (29th, 7th in China)
Tencent Weibo – 300m users – Microblog
RenRen – 154m users – Social Networks (95th, 19th China)
Kaixin001 – 120m users – Social Networks (306th, 55th China)
Youku–Tudou – users: NA – Video sharing (Youku & Tudou they recently merged)
After being there first team in the world to land on Pinterest, still a record on social networks for the AS Roma of new wave American, albeit only Italian.
This time we are talking about Weibo, the main Chinese social network, and China is probably where the Giallorossi will go on tour next summer, and on which with 9.000 "fans" on your official account Roma ranks first among Serie A teams, while Francesco Totti he is first among footballers with over 60 fans.
To support AS Roma in the launch of the Chinese adventure is the Tommasi Pretti Sports Co. Ltd., a company founded by the former Roma player Damiano Tommasi (who, however, has left all positions since he became president of the AIC), with base in Tianjin (or Tianjin), China's fourth largest city, where the former international he went to play at the end of his career. Together with Rome, there is also the new Giallorossi partner Philipp Plein, supplier of social uniforms, which on your account it has Roma in the background in an elegant black uniform.
Sina Weibo (??simpl., Xinlàng Weibópinyin) is a Chinese microblogging site. It is a hybrid between Twitter and Facebook, it is one of the busiest sites in China, it is estimated that more than 50% of people who have access to the internet in China use Sina Weibo, which has more than 300 million subscribers. The interface is only in Chinese but an Italian version based on Xweibo is available http://wei.bo.it
Worldwide, the first in the standings are the Spaniards of Villarreal, with 774.076 "fans", the result of a precise expansion strategy in China that started before the unfortunate relegation of last season and passed through the sponsorship of the shirt by the X Tep and from having also dropped on the pitch against Barcelona with your Weibo account on your shirt written in Chinese. Already first last March, now follows at a considerable distance the Liverpool (present on Sina Weibo since August 2011) at 374.060, and immediately behind the Manchester United.
On the other hand, there is the Barcelona, with over 1,7 million fans (in addition to the many millions who follow the pages of Messi, Iniesta and Xavi) on the other Chinese microblogging site Tencent Weibo, this too, like Twitter, is based on the 140-character system and with the possibility of share videos, photos and music via links. But consider the competitive advantage of the Chinese language on the two Weibo compared to Twitter, which in 140 characters allows you to express 5 times more information than in English. Also, both Chinese social networks have great ecommerce platforms. Among players the number one is Lionel Messi with 15.708.038 fans (as of December 6, 2012) ahead of Madrid's Cristiano Ronaldo with 9.470.461 (which it is said to be sponsored by the site).
But you shouldn't be deceived only by online numbers to understand what it means to enter the Chinese market. Consider that when Barcelona went on tour to China in 2005 there were 12.000 fans at the airport and 80.000 who went to the stadium, but Barça didn't know how to make the most of the visit. Unlike the small English club Stockport County FC, which only shortly before had gone on tour in China welcomed by over 25 fans, when at home it makes an average of 5! And this is because the club at the time in League Two (fourth division) has built a precise marketing strategy oriented towards the Chinese market. The point is that successes count up to a certain point on the Chinese market, while the relationship that can be built is much more important, in which case the Chinese fan is ready to welcome his new team with open arms. .
Today, however, the expansion towards the Chinese market passes more and more through these local social media, also considering the Chinese authoritarian policy on the Internet limits access and use of YouTube, Facebook and Twitter, and that the first two alone have more users than Twitter, which is present worldwide.
Here is a list of Chinese social networks (data updated to April 2012):
QZone – 530m users – Social Network (9th worldwide)
Sina Weibo – 300m users – Microblog (29th, 7th in China)
Tencent Weibo – 300m users – Microblog
RenRen – 154m users – Social Networks (95th, 19th China)
Kaixin001 – 120m users – Social Networks (306th, 55th China)
Youku–Tudou – users: NA – Video sharing (Youku & Tudou they recently merged)
