CHINA, FOREIGN COMPANIES CHOOSE E-COMMERCE
More and more foreign companies are focusing on e-commerce to gain a place in the sun in the huge Chinese consumer market. It is the case of famous brands such as Marks & Spencer, Mothercare, Nike, Levi's Strauss and Sony. There is also no shortage of international icons of luxury products such as the British group Burberry, whose famous trench coats sell very well in the virtual shops of the Celestial Empire.
I young ChineseAfter all, they spend a large part of their free time surfing the net and it is precisely what they spend on the Internet that most influences their purchasing habits. But there are also other reasons to push foreign companies to invest in e-commerce, not least the costs of opening large stores and the risks associated with widespread extortion rings. The largest e-commerce platform in China is Tmall, the most popular business-to-customer site, which attracts over 70 sellers, including many Western multinationals. According to Carrie Yu, of the PriceWaterhouseCoopers Hong Kong, now is the time to fully exploit the potential of e-commerce in China.
"China is moving faster and faster towards a consumer economy and every year there are more citizens who can define themselves as wealthy". “It is precisely the latter” he adds “who love spending the most, to give themselves a sense of satisfaction that they did not know before”. "People of a certain age" continues Yu "participate in a system of values for which saving is a virtue, not so young people, who love to spend and prefer to have a comfortable - or even high - lifestyle rather than put save the money and make it work”.
