Chiara Ferragni gives wings to Giglio Group. After +14,33% on Thursday, halfway through Friday's session the stock of the e-commerce platform 4.0 was suspended in a volatility auction with a gain of 20,65%, at 4,09 euros. It is, for the second consecutive day, the best increase in all of Piazza Affari. On the other hand, the stock is trying to at least partially make up for the declines recorded since the beginning of the year: in 2018, at yesterday's close, it had lost 57%.
The latest wave of purchases was triggered by the news that Ibox Digital, a company controlled by the Giglio Group and active in the development of digital projects in the fashion sector, has signed an agreement with "The Blonde and Salad", the lifestyle platform founded by Chiara Ferragni in 2009 and over the years has become a point of reference for the fashion world.
Thanks to this agreement, Ibox Digital will develop and manage Ferragni's e-commerce portal, taking care of all phases, from digital strategy to deliveries.
“We are happy to announce three significant partnerships, the first of a series which will be announced in the coming weeks according to the growth plan we have developed and which we confirm with conviction. Operations that will mark the strong growth trend of the group”, said Alessandro Giglio, chairman and chief executive officer, in a note.
“I am happy with this new season of growth for the Blonde Salad – commented Ferragni – In the last year, the changes in digital strategy, product and image have driven sales and users, so today we need a partner who will be able to keep up with our race”.
Chiara Ferragni is among the top 10 influencers in the world, with almost 15 million followers on Instagram. A single post by her can be worth more than 10 euros.
