Your favorite team is playing in the Champions League tonight but you have an urgent work commitment? Or an indispensable birthday of some relative? Or even worse, since the top UEFA football competition returned to the field on Valentine's Day, are you being blackmailed by your girlfriend? “Or me, or football”?
Nice dilemma, but from today you no longer have to choose. Thanks to the initiative of Unicredit, sponsor of the UEFA Champions League, you will be able to not necessarily have to give up one of the two alternatives. With the support of the Portuguese champion Luis Figo and the UniCredit Help Team, the bank has in fact resolved a dilemma between real life and football that apparently had no way out, through an online campaign created to help football fans manage situations in which UEFA Champions League matches and daily life commitments overlap.
The initiative is called "Here we are" and through a direct line with the fans on the wewillfixit.it website and on the Unicredit Champions Facebook page, it examines all the problems received and selects them through a competition, to then publish the video of the "emergency intervention" of Figo and his team on the Unicredit youtube channel.
The first video, which kicked off the campaign, is already online and tells the story of two German lovers who were on the verge of a crisis on Valentine's Day because the date coincided with the highly competitive Bayer Leverkusen-Barcelona match. And indeed the former Inter champion appears, in the hilarious role of Dr. Strangelove in a football version. Therefore, the happy ending could not be missing: she will not give up on her romantic evening, and he will go to the stadium to watch the match. Valentine's Day vs Football 1-1.
From today until April 18, it will be possible to present one's "dilemmas" in Italy as well. In May, a lucky participant will be drawn who, in addition to having his ancestral dilemma resolved by Figo and company, he will also win a ticket to the grand final in Munich on 19 May.
The aim of the "Here we are" campaign is therefore to help fans, including those who are not football fans, a manage "difficult" moments in which the matches of the UEFA Champions League and the interests of daily life seem to be incompatible. It will be the new frontier of football (already followed by billions of people around the world who do everything possible not to miss anything): see it even when you can't.
