The new note of Confindustria Study Centre deals with a key topic for Italian companies: the now acquired fact that the greatest opportunities for expansion abroad for our companies are now represented from new markets, i.e. emerging markets with the highest growth potential.
This is particularly true for producers of medium-high end consumer goods in the typical Made in Italy sectors, i.e. food, clothing, furniture and footwear. All these sectors together form the so-called beautiful and well done Italian (BBF).
There are two questions that arise at this point. The first is how to enter these markets, which are often distant, not only geographically but also culturally. The second is how to circumvent the barriers to foreign goods entering countries.
They are you are the main vehicles identified by the CSC to support companies in the process of spreading the beautiful and well-made Italian around the world: trade fairs, large-scale retail trade, culture, tourism, migration and cinema. AND two main obstacles: duties and non-tariff barriers. This identification represents a first step towards perfecting an operational strategy for companies that can reactivate the success of Italian exports in the world.
Attachments: Note CSC 2013-1.pdf
