The digital platform CDP Business Matching lands in the United States. The new network aims to support and strengthen economic and trade relations between companies Italian and foreign, with special attention paid to SMEs, based on their characteristics and needs, overcoming existing barriers in particular on more distant and complex markets. The overseas expansion follows the activity already launched in China, South Korea, Japan, India, Indonesia, Morocco and Mexico.
The Business Matching platform, developed by Cdp in synergy with the Ministry of Foreign Affairs and International Cooperation and SIMEST (Cdp Group), is created in eight languages and offers companies the opportunity to get to know other companies by allowing them to schedule meetings in an virtual, even with the availability of an interpreter.
"In the complex global scenario, the ability to support our production system abroad is one of the challenges that our production system is facing - declared the CEO of Cassa Depositi e Prestiti, Dario Scannapieco –. The Group helps Italian companies to grow and become increasingly resilient, not only with renewed support for exports and increased presence and competitiveness abroad but also with support and advisory tools. The Business Matching platform was created precisely to help our businesses seize the opportunities offered by international markets. A support that we want to maintain and strengthen also in 2023 in close synergy with national institutions and with the main players in exports and internationalisation".
“The United States is already the first destination for Italian exports outside Europe and alone generates half of our net trade surplus – added the Italian Ambassador to the United States, Mariangela Zappia – At the same time, the largest and most dynamic economy in the world is among the markets with the greatest growth potential for Made in Italy in all sectors (…). We therefore welcome the launch of the Cdp Business Matching platform: a concrete, operational tool that strengthens the action of the Italian System in the USA in support of Italian SMEs and a lever for the growth of American investments in Italy”.
Cdp Business Matching: the results of the platform
Cdp Business Matching was launched just over a year ago thanks to the support of the diplomatic-consular network, ICE and local partners present in the various operating countries: China, South Korea, Japan, India, Indonesia, Morocco, Mexico and from today use. About 4.000 companies of which 60% Italian and 40% foreign, have been reached beyond 70.000 views and have been proposed more than 10.000 combinations between Italian and foreign companies. Over the last few months, webinars and sectoral events have been organized which involved a total of around 2.800 companies, generating around 500 B2B meetings.
The second year of activity of the platform opens precisely with the launch of the tool in the USA, to then continue with other priority countries for the export and the internationalization of the Italian production system.
The creation of vertical events throughout 2023 is also planned, organized in conjunction with the main trade fairs scheduled in the USA, in relevant sectors such as fashion, food & beverage, furniture, biomedical, automotive, machinery, agri-food and nautical.
