“The future awaits us. Let's be ready." It is the new claim of Cattolica Insurance for the new communication campaign dedicated to Active Wellness product. From Sunday 5 September the Company will be on air on all the main national media with a concept created in collaboration with the creative agency Saatchi & Saatchi and a media plan curated by Vizeum, a company of the Dentsu Aegis Network group, which includes TV, press, radio, digital and billboards.
In a precarious context like the current one, the future is confirmed to be a central theme for consumers. With Active Benessere, Cattolica wants to support its customers by helping to improve their lifestyle and well-being. Faithful to the "Ready for life", which in this campaign is divided into "Ready for whatever the future holds for us".
Cattolica Insurance and Saatchi & Saatchi have chosen to tell with immediacy and simplicity the moments in which people prepare for the future that awaits them with extreme confidence, but also awareness. Four different exemplifying situations of the philosophy underlying the Active Benessere offer: a tool alongside customers to proactively plan and face the challenges of the future. The communication campaign was created by the production company Think Cattleya directed by Sami Schinaia, while the soundtrack "Ready for life" was created by Sizzer.
“The future awaits us. Let us be ready" on a conceptual level is the natural and coherent evolution of our claim "Ready for life", which is thus enriched with a deeper and more current meaning - he declared Richard Acquaviva, Communications Director of the Cattolica Assicurazioni Group -. Even in this particular historical moment, Cattolica remains faithful to its traditional role of "safety net", which protects people from the worries of the present and from the unforeseen events of tomorrow. And it does so with a positive message of concreteness and closeness”.
Carlalberto Crippa, Business Development & Marketing Director of the Cattolica Assicurazioni Group, declared: “Health and well-being are clearly the priority for each of us. With the Active Benessere campaign we look to the future with confidence, promoting the conscious and proactive style of those who recognize and know how to face life's challenges. Active Benessere is not just an insurance, but a real ecosystem of services able to accompany our customers in everyday life, towards a proactive and aware management of their health, acting on four pillars: prevention, diagnosis, treatment convalescence".
"The new Cattolica Assicurazioni campaign communicates a very important message with a positive outlook, staging a series of stories that tell the importance of taking care of oneself and protecting one's health in an intimate and personal way", declared Manuel Musilli, Executive Creative Director of Saatchi & Saatchi.
