Cattolica Assicurazioni launches a new advertising campaign in six Italian airports: Bergamo, Pisa, Verona, Naples Capodichino, Palermo and Catania. The insurance company will be present in spaces in less conventional areas such as escalators, boarding desks, waiting rooms and baggage claim areas.
"Cattolica has a distinctive identity that we want to continue to enhance - said Emanuela Vecchiet, Director of Communications and Institutional Relations of Cattolica Assicurazioni - We have decided to continue the Company's positioning campaign by dressing Italian airports with our brand".
In Bergamo, Cattolica will appear on the boarding desks, on the escalators and in the check-in and arrival areas. At San Giusto in Pisa, billboards measuring 4 x 2 meters will be displayed in the non-Shengen departures area, in addition to being present in the baggage claim area. At the Catullo in Verona, the portal of the departures area and high-traffic areas will "dress" with the Cattolica logos. At the Capodichino in Naples, among other things, the company will animate the special "Family Lane", an exclusive passage dedicated to families who need to access the control area. In Palermo, the control area and the boarding area will be affected by the campaign, while in Catania the stairs and slides of the departures area will be colored.
