The awareness campaign of DriveNow, the car sharing company of the BMW Group, born from the collaboration with Generali Italia, through the Iot and Connected Insurance service company Generali Jeniot, kicks off on 1 January 2019. The initiative aims to encourage a responsible driving style.
All DriveNow customers who give their explicit consent will be able to participate in the "DriveNow, DriveSafe" initiative which rewards all those whose driving style is monitored by the system with free minutes of use Real Time Coaching of Generali Italia will be virtuous.
“Il Real Time Coaching – explains Generali Italia – it is an interactive system which via a light signal warns the driver live about his behavior behind the wheel, thus making him aware of a responsible driving style and helping him to recognize risky situations. Installed on board all the 500 BMW and MINI DriveNow cars currently circulating in Milan, it will measure the intensity of parameters such as speed, acceleration, deceleration, steering and braking for the entire duration of the rental. Each driver will get a monthly assessment based on the parameters recorded and the virtuosos will be rewarded with free rental minutes”.
“Strengthened by our expertise in connected insurance, demonstrated by the recent birth of the Generali Jeniot company, we further accelerate the development of services and the construction of new ecosystems for mobility through this partnership with DriveNow. Proactive safety and making road users aware of a more conscious use of the car have always been central themes for Generali Italia which go hand in hand with a strong drive towards innovation” comments Francesco Bardelli, CEO of Generali Jeniot, continuing “to promote and rewarding virtuous and safe behavior is the best way to make insurance and this brings benefits for customers but also for the entire community”.
