Coffee is the most loved drink by Italians. This is a fact, even an obvious statement: espresso is a daily ritual that is celebrated in all ways, at the bar or at home, and is even among the best-selling items on Black Friday. The data from the startup bears witness to the boom in the capsule market for domestic machines in particular ilcaffeitaliano.com, which produces and sells coffee capsules compatible with the main systems on the market on digital channels. Only from the platform created by Gianmarco Lanese and Vincenzo Nicolosi 30 million capsules were sold in 2020, of which almost half abroad (Italian coffee is present in 45 countries), and the total is 120 million since the service was launched in 2016.
However, it was not only the direct sales channel that grew exponentially, through the site's e-commerce ilcaffeitaliano.com (+33%), but also the most used market places, i.e. Amazon and Alibaba (+38,5%), demonstrating an increasingly global phenomenon that concerns all brands, which are now increasingly aiming, even at due to the Covid pandemic, on machines and capsules to allow consumers to savor the best espresso even at home. What are the most popular capsules? The latest successful novelties are the bestselling compostable “Napoli” blend, available in Nespresso and Lavazza A modo mio compatible capsules, and the Premium Milano blend for Nespresso, Nescafé Dolce Gusto and Lavazza A modo mio capsules.
“The growth in results, constant since the launch of our brand on the market, is for us an important confirmation of the winning combination of innovation and tradition that has guided our project since its inception. - He says Gianmarco Lanese, CEO and co-founder of ilcaffeitaliano.com – Digital has allowed us to make the pleasure linked to the artisanal culture of quality Italian espresso coffee available quickly and easily, adapting to the needs of new lifestyles. This year the particular lockdown situation and the consequent boom in online food sales certainly contributed to a further increase".
