Illy and Samsung Electronics: the strange Italian-Korean couple strengthens its partnership, and after collaborating in November in the Samsung Galaxy Studio in Soho in New York and during the Consumer Electronics Show in Las Vegas in early January, signs an agreement multi-year partnership with the aim of improving the consumer experience in the respective flagship stores.
Samsung, according to a note released by the telephony giant, will supply the new Illy boutique cafés with high-tech electronic devices for entertainment and technological service solutions, while Illy Caffè will be present during the events organized by Samsung all over the world and in its showrooms .
“We are very proud to announce this partnership with Samsung,” said Andrea Illy, president and CEO of Illycafè. “Illycaffè has always been a forerunner in creativity and innovation. Samsung is therefore the best ally for us to develop a new concept of retail, where the physical and digital experience no longer have boundaries. Their passion for creativity and their unrivaled experience in technological innovation and new media will help us create a new generation of boutique cafés around the world”. Illy Regent Street in London is the first example of a partnership which foresees the opening of other similar premises and the presence of Illy in Samsung stores by the end of 2014.
