First the appeal/manifesto by Diego Della Valle, then the BTP Day. The formula of paid advertising in newspapers has been successful. And advertising, even financial advertising, adapts: politics and the crisis thus become an opportunity for marketing, riding that nationalistic thrill that doesn't hurt, after years of target practice against national unity. This morning on the pages of several newspapers stands the infamous photo of the laughing Angela Merkel-Nicolas Sarkozy surmounted by the inscription “He who laughs last will laugh best”.
It is the formula chosen by Azimuth to launch the Solidità fund, exclusively of government bonds of the Italian Republic, "dedicated to those who believe in the future of our Italy". The success of the "Btp day", when the retail turnover on government bonds practically more than doubled, was thus immediately replicated in a commercial key by Pietro Giuliani's company which promises "an important opportunity for portfolio diversification ”. Temporal diversification, while geographical diversification seems to have gone out of fashion for now. After all, at current rates, the real Emerging Market risks being the Bel Paese.
