Brioni goes online with Kering and Yoox. In fact, the Italian brand will have its own Internet store managed by the joint venture between the two companies, set up in August 2012 and which currently manages seven online stores of major brands.
The first online boutiques had been launched at the beginning of last summer, for the brands Stella McCartney, Bottega Veneta, Yves Saint Laurent, Alexander McQueen, Balenciaga and Sergio Rossi. Now it's up to brioni.com.
In addition to the online store, the joint venture has also developed the institutional website for Brioni through a single integrated solution where e-commerce and content come together to offer users a 360-degree brand experience.
