Lastminute.com, the London-based online travel company, was sold by parent company Saber Corporation to Bravofly Rumbo Group, which submitted a binding offer to close the deal in December 2014.
Through this transaction, Bravofly Rumbo Group acquires all the activities of Lastminute.com in the United Kingdom, France, Germany, Spain and Italy, thus assuming a dominant position in the major European countries. On the other hand, for Saber, the sale of the London company is part of the group's strategy to concentrate investments on its core business.
For the president, as well as the founder, of Bravofly Fabio Cannavale, the purchase of Lastminute.com represents the entrance “into a new phase of our growth path. The historic Lastminute.com brand and its popularity with our skills will be the fulcrum that will allow us to establish ourselves as a leader in the travel sector and reach the ambitious goal of 5 billion in gross value transacted by 2020”.
