One hundred years of pure design. Brown celebrates its first century of life in 2021, with its appliances with an unmistakable line starting with that Minipimer which is the most copied and sold blender in the world and which today flies the flag De 'Longhi, since, in 2012, Procter & Gamble, which had taken over it from Gillette, gave the Italian company the perpetual license of the brand for small household appliances. For the occasion, Braun is launching a special, splendid collection all over the world and a program of meetings, events and exhibitions throughout the year, but perhaps the most important celebration because it is institutional is the one presented on 20 March at the Vitra Museum Weil am Rhein, in Germany, “German design from 1949 to 1989. Two countries, one story” and that, from 20 March to 5 September, the Kunstgewerbemuseum, Staatliche Kunstsammlungen in Dresden will then go on an international tour, promoted by the Foreign Ministry of the Federal Republic of Germany.
As part of this exhibition, Braun and its designer, Dieter Rams, have a central location together with other fundamental moments in the history of German design, and it will be possible to see an entire organic path starting from the Staatliches Bauhaus of the 1921s at the basis of that fidelity to rigour, essentiality and duration which characterizes the entire history of the company founded by Max Braun back in February XNUMX. Max Braun, together with his sons, from the outset declared themselves in favor of the founding principles of the Ulm school, creating products for the home in the name of a revolutionary aptitude for use – these were the times still rich in cultural baroque styles – and above all in lasting design. This durability has always been a feature present in every razor, blender, radio gramophone, clock and every other object and appliance intended for the end user.
So much so that between the famous juicer or the Hand blender from the first decades and the present one immediately grasps the original idea, imprinted with great coherence on the shape, finishes and materials to which technical updates of great functional importance but in perfect integration with the appliance were then added. The Blender is rich in patents, after all it is a simple hand blender, but even if copied - often with a shamelessness that enhances it even more - it is unmistakable. The program “Good design for a better future” of Braun provides meetings with exponents of the world of design and fashion and also of youth culture, precisely to show how beautiful, useful and long-lasting true good design is, which, after the carnival of disposable objects for a few euros, made in China, is coming back into fashion, in a revaluation resulting from the long meditation of the lockdown.
I am proof of that double and even triple-digit sales increases valuable kitchen appliances, expensive but extremely useful, robust, destined to always remain in fashion. Like the timeless blender, the absolute best-selling whisk all over the world.
