The Italian brand with the most value (and by a lot) is Gucci: in the top 10 compiled by BrandZ TOP100 Global Ranking of the most valuable Italian brands, food and luxury stand out but also Generali Italia, the only insurance brand, appears in ninth position behind Nutella and ahead of Armani. On the podium telecommunications and energy with Tim and Enel.
La TOP30 Most Valuable Italian Brands is the Italian edition of the BrandZ TOP100 Global Ranking which every year recognizes the most successful brands in the world by attributing them an economic value obtained through the combination of consumer surveys combined with financial data.
Generali Italy it is the only company in the financial sector in the Brandz Top 10, with an estimated Brand Value of over 2,5 billion, and it is also at the top of the list of Italian brands that have been able to innovate in communication. The brand value of Gucci instead it is 16,2 billion, 7 billion higher than that of the second, Tim. Enel follows with 7,3 billion. Kinder is worth almost 7 billion, Prada 4, Ferrari 3,4. Just outside the top 10, but still in the top 15 Italian brands, Ferrero Rocher and Intesa Sanpaolo.
The analysis of Brandz TOP30 Most Valuable Italian Brands, in its first Italian edition, follows the method of the one carried out internationally by Kantar Millward Brown's BrandZ by combining the assessment of the Brand Contribution of over 55.000 consumers with rigorous financial analyzes carried out based on data provided by Bloomberg. For the companies analysed, research represents an important element for the measurement, management and protection of one of the most delicate intangible assets: the Brand.
